Sales
Many inventors are passionate about their invention, so much so that they believe their invention will 'sell itself'. Having seen many great inventions spring from the University, we share your excitement. However, though we hate to be bearers of bad news, even the best invention won't sell itself! Believing it does is the biggest barrier to success that most University inventors face.
A start-up is not about the technology, its about customers! If a technology marvel isn't useful or easily understood by the customer all the inventor's hard work may not translate into commercial success. The real purpose of a business is to find and keep customers. Even if your invention is the best thing since sliced bread, developing durable and profitable customer relationships is your bread and butter!
