Market Research
Like most things, market research - when conducted for the first time - seems pretty straightforward. Ask a few people some questions and do some searching on the Internet and voila!, you are ready to go. However, after the requisite perusal of existing market data, getting into the thorny issues of your market can be quite complex. How much will someone pay for your product/service? Why are they unhappy with current products/services? What is the degree of their dissatisfaction? Like most endeavors, it is wise to ask an expert for advice. See links to resources below.
Futhur Information
- UF Library: Business Research Suggestions
- Kauffman Center: Field Guide To Market Research
- Wharton Business School: Business research
- Netreflector: Online Market Surveys
- Inventors' Resources: Marketing And Licensing Your Technology To Industry
- Market Research: Formal Market Research Reports For Purchase
- Newcomers Guide to Market Research (See Market Research)
